$ play new foo
$ git init
$ git add .
$ git commit -m init
$ heroku create
$ git push heroku master
$ heroku open
<dependency>
<groupId>com.github.jsimone</groupId>
<artifactId>webapp-runner</artifactId>
<version>7.0.22</version>
<scope>provided</scope>
</dependency>
web: java -jar target/web.jar --port $PORT
backgroundjob: java -jar target/something.jar
someotherprocess: java -jar target/whatever.jar